Behind the Brains.

The Behind the Brains Social Media Campaign was a way to give our audience exposure to our doctors in a way they’ve never seen them before. Each doctor was given 3-5 minutes to speak about the topic of their choice; which was then filmed and edited by Cassandra Ferreira. We integrated these videos into our content calendar as a long-form video on YouTube complimented by a short-form video on LinkedIn, Instagram, Twitter and Facebook.